Backed by a16z and Founders Fund.
About the role
Lyft is looking for a creator- and culture-obsessed Influencer Manager to build and own our influencer practice from the ground up. You’ll sit on the Social & Culture team and will be the owner of influencer at Lyft across critical initiatives. This role is for you if you can spot a viral creator on Monday, close the deal on Tuesday, then launch on Wednesday—and turn the relationship into something we can ignite again in a month. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- 5+ years in influencer marketing, creator strategy, or paid social, with real depth on both organic creator partnerships and paid influencer activations
- Has personally negotiated influencer deals and understands how rates move with usage, exclusivity, and whether content runs organic, boosted, or as an ad
- Has managed an agency and scaled its support across multiple internal teams — not just run one account
- Fluent in how influencer creative performs both on organic feeds and as an ad unit, and how each is measured
- Operates with autonomy in an undefined space: this is a new function, and the first year is as much about building the discipline as running the campaigns
- Strong judgment on talent — brand fit, audience authenticity, and risk
More about this role
At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.
Lyft is looking for a creator- and culture-obsessed Influencer Manager to build and own our influencer practice from the ground up. You’ll sit on the Social & Culture team and will be the owner of influencer at Lyft across critical initiatives. This role is for you if you can spot a viral creator on Monday, close the deal on Tuesday, then launch on Wednesday—and turn the relationship into something we can ignite again in a month.
You’ll work in close partnership with our Global Growth, Brand, Product Marketing, Legal, and Business Affairs teams, as well as our creator agency partners and production teams. You’ll also be Lyft’s go-to expert on creator work, building the playbook, setting the benchmarks, and helping teams across the company understand what great influencer marketing looks like and what it’s worth.
This role requires sharp talent instincts, real deal-making experience, a deep rolodex, and a creative strategic eye for the right influencers to really make campaigns pop.
- Own influencer process...
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