Backed by a16z and Founders Fund.
About the role
At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.
What they're looking for
- 7+ years of experience in operations or strategy, ideally within Marketing and within technology
- Demonstrated skills in planning and strategic thinking. Experience in annual planning a plus
- Strong analytical and data-driven decision-making skills
- Technical proficiency with marketing automation tools, CRMs, and other marketing technologies
- Excellent project management skills, including the ability to manage timelines and resources
- Strong communication and collaboration skills
More about this role
At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.
The Senior Manager, Marketing Operations and Strategy is responsible for ensuring marketing efforts are efficient, data-driven, and aligned with business goals through process optimization, technology management, and strategic planning. Key duties include managing budget and org health, leading org-wide annual planning process, managing quarterly reporting (QBRs), overseeing campaign execution and budget, and providing overall operations support to the marketing leadership team.
- Strategic planning: Developing and implementing marketing strategies and plans to achieve business objectives, improve brand awareness, and build customer loyalty.
- Technology management: Evaluating, implementing, and managing the marketing technology stack (e.g., CRM, marketing automation platforms, CMS) and ensuring the team can effectively use these tools.
- Process optimization: Designing, streamlining, and refining marketing processes to improve productivity, efficiency, and cross-team collaboration.
- Budget management: Developing,...
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