Backed by a16z and Founders Fund.
About the role
Lyft Ads gives brands a unique way to reach consumers during high-intent moments: on their way to concerts, games, nights out, and everyday destinations. In this role, you'll set the strategy behind how we bring those moments to market, arm our sellers to win, and connect advertisers with millions of riders across the country. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- 15+ years of experience in digital advertising, with meaningful depth in brand media solutions, programmatic, ad tech, and/or commerce/retail media
- In-depth understanding of building brand solutions across on-platform, programmatic, and experiential
- Strong knowledge of the programmatic ecosystem, including DSPs (e.g., The Trade Desk, DV360, Amazon DSP), SSPs, DMPs, CDPs, clean rooms, and measurement partners
- Experience developing go-to-market strategies, sales packaging, and pricing frameworks for advertising products
- Proven people leadership experience, including managing a team of creative, program, or strategy professionals and developing their careers
- Exceptional cross-functional collaboration skills, proven ability to work across Sales, Product, Engineering, Data Science, Marketing, and Finance
More about this role
At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.
Lyft Ads gives brands a unique way to reach consumers during high-intent moments: on their way to concerts, games, nights out, and everyday destinations. In this role, you'll set the strategy behind how we bring those moments to market, arm our sellers to win, and connect advertisers with millions of riders across the country.
Lyft Ads is looking for a Senior Manager of Sales Packaging & Go-to-Market Strategy to build and lead the function that turns ridership data, cultural moments, and product capabilities into the packages our sales team sells every day. This is a strategic leadership role: you'll set the packaging and pricing agenda for the full Lyft Ads portfolio, build the go-to-market motions behind our biggest revenue moments, and give sellers the stories, structure, and pricing tools they need to win.
You are a builder. You operate comfortably at the intersection of strategy and execution, and you have a track record of driving commercial outcomes in ambiguous, fast-moving environments. You bring a POV to...
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