Backed by a16z and Founders Fund.
About the role
Own the end-to-end strategy and go-to-market for Lyft Ads' programmatic business, with a primary focus on Audience Extension solutions that extend Lyft's first-party data and targeting capabilities beyond the app. Identify, evaluate, and manage relationships with key programmatic channel and revenue partners including DSPs, SSPs, data clean rooms, ad networks, and measurement providers.
What they're looking for
- 10+ years of experience in digital advertising, with meaningful depth in programmatic, ad tech, or commerce/retail media
- Strong knowledge of the programmatic ecosystem — including DSPs (e.g., DV360, The Trade Desk, Amazon DSP), SSPs, DMPs, CDPs, clean rooms, and measurement partners
- Demonstrated experience structuring and negotiating commercial partnerships with technology and demand-side platforms
- Experience developing go-to-market strategies and pricing frameworks for advertising products
- Exceptional cross-functional collaboration skills, proven ability to work across Sales, Product, Engineering, Data Science, Marketing, and Finance
- Strong analytical and financial modeling skills, ability to build business cases and model revenue scenarios
More about this role
At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.
Lyft Ads is one of the fastest-growing commerce media businesses in the industry, connecting brands to a high-intent, on-the-move audience across Lyft's rider and driver networks. With proprietary first-party data spanning millions of rides and real-world consumer journeys, Lyft Ads offers advertisers a unique combination of targeting, context, and measurement that traditional platforms cannot replicate. We are building the future of mobility media — and we are looking for exceptional talent to help lead that charge.
We are seeking a strategic, highly cross-functional leader to join Lyft Ads as our Sr. Product Marketing Manager for Programmatic Ad Solutions. This is a unique and high-impact role at the intersection of programmatic advertising, revenue partnership development, and go-to-market strategy. You will own three interconnected pillars that are core to Lyft Ads' growth: building our programmatic and Audience Extension business, managing key channel and demand partners, and developing the packaging and...
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