Lyra is your partner in building a culture that celebrates mental well-being. Learn more about how to partner with Lyra and transform workforce mental health. Backed by Greylock and IVP.
About the role
As our Engagement Marketing Lead, you will play a key role in scaling member registration and engagement across Lyra Health's full book of business. Building the operating models, playbooks, and scaled marketing solutions that make it possible to deliver high-quality engagement to every customer without requiring 1:1 customization. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- Experience: 5+ years in marketing, including experience building, standardizing, or scaling marketing programs across multiple customer segments or accounts, B2B2C or consumer health experience a plus
- Systems and Process Thinking: Demonstrated ability to design scalable processes, playbooks, and operating models — not just execute one-off campaigns
- Data-Driven: Analytical mindset with experience using data to evaluate program performance across many accounts simultaneously and translate insights into scaled marketing recommendations and high performance
- Cross-Functional Collaboration: Proven track record of working effectively across Marketing, Customer Success, Operations, and Analytics teams to build and ship solutions
- Communication Skills: Excellent written, verbal, and presentation skills, with the ability to bring diverse stakeholders along as you evolve ways of working and customer marketing activities
- Project Management: Strong organizational skills and demonstrated success managing multiple concurrent initiatives
More about this role
About Lyra Health
Lyra Health is a leading provider of evidence-based mental health care, serving more than 20 million people globally in partnership with employers and more than 100 million through health plan and partner relationships. The company has delivered more than 15 million sessions of mental health care, published more than 35 peer-reviewed studies, and delivered unmatched outcomes in terms of access, clinical effectiveness, and cost efficiency. Extensive peer-reviewed research confirms Lyra’s transformative care model helps people recover twice as fast and results in a 26% annual reduction in overall healthcare claims costs. Lyra is transforming access to life-changing mental health care through Lyra Empower, the only fully integrated, AI-powered platform combining the highest-quality care and technology solutions.
As our Engagement Marketing Lead, you will play a key role in scaling member registration and engagement across Lyra Health's full book of business. Building the operating models, playbooks, and scaled marketing solutions that make it possible to deliver high-quality engagement to every customer without requiring 1:1 customization. We're looking for a...
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