Lyra is your partner in building a culture that celebrates mental well-being. Learn more about how to partner with Lyra and transform workforce mental health. Backed by Greylock and IVP.
About the role
Reporting to the VP Strategy, the Market Activation Analyst for Health Plans & Health Systems (HP/HS) will serve as the analytical engine driving strategic geographic expansion, market entry, and commercial activation. This role bridges macro-level healthcare market intelligence with tactical target setting to optimize commercial growth and care delivery scaling. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- Experience: 3+ years of experience in healthcare analytics, management consulting, corporate strategy, business operations, or market intelligence within a digital health, health plan, health system, or high-growth healthtech organization
- Data & Analytical Skills: Advanced quantitative and analytical skills (Excel, Google Sheets, SQL, or BI tools like Tableau/Looker) with proven experience structuring and manipulating large third-party datasets (e.g., IQVIA, Definitely Health, CMS/claims data)
- Strategic & Funnel Modeling: Direct experience building and maintaining conversion, pipeline, or top-of-funnel operational models (e.g., lead-to-care start funnels)
- Industry Knowledge: Deep understanding of US healthcare delivery models, health plan reimbursement structures, health system operations, and provider profiling
- Communication: Strong narrative synthesis and slide-building abilities to translate dense market data into clear, actionable executive playbooks
- Education: Bachelor’s degree in Healthcare Administration, Business, Economics, Statistics, or a related quantitative field
More about this role
About Lyra Health
Lyra Health is a leading provider of evidence-based mental health care, serving more than 20 million people globally in partnership with employers and more than 100 million through health plan and partner relationships. The company has delivered more than 15 million sessions of mental health care, published more than 35 peer-reviewed studies, and delivered unmatched outcomes in terms of access, clinical effectiveness, and cost efficiency. Extensive peer-reviewed research confirms Lyra’s transformative care model helps people recover twice as fast and results in a 26% annual reduction in overall healthcare claims costs. Lyra is transforming access to life-changing mental health care through Lyra Empower, the only fully integrated, AI-powered platform combining the highest-quality care and technology solutions.
Reporting to the VP Strategy, the Market Activation Analyst for Health Plans & Health Systems (HP/HS) will serve as the analytical engine driving strategic geographic expansion, market entry, and commercial activation. This role bridges macro-level healthcare market intelligence with tactical target setting to optimize commercial growth and care delivery...
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