Transform teaching and learning with an AI platform built for school districts. Deliver safer, smarter, and more personalized education at scale with MagicSchool. Backed by Bain Capital Ventures.
About the role
Set the digital marketing strategy and annual plan across B2C acquisition and B2B demand generation, and own the budget, forecasting, and channel allocation. Own paid acquisition performance across search, paid social, and display, driving efficient B2C signups and B2B pipeline while balancing volume, quality, and cost. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- Data fluency: You analyze performance data with ease and explain what it means and what to do next in plain language
- Ownership: You take full accountability for results and drive work from idea through execution
- Collaboration: You work well across marketing, sales, product, and customer success
- Coachability: You welcome feedback, apply it quickly, and keep raising the bar for yourself and your team
- Comfort with ambiguity: You make sound decisions with incomplete information and adjust as you learn
- Mission alignment: You care about improving education through technology
More about this role
WHO WE ARE: MagicSchool is the premier generative AI platform for teachers. We're just over 2 years old, and more than 7 million teachers from all over the world have joined our platform. Join a top team at a fast growing company that is working towards real social impact. Make an account and try us out at our website and connect with our passionate community on our Wall of Love .
MagicSchool is looking for a Director of Digital Marketing with deep experience in performance marketing to own our paid and organic digital growth strategy and build the team and systems to scale it. You will set the direction for how we reach two audiences: teachers who sign up and use MagicSchool every day, and the schools and districts that partner with us. You will decide how the paid media budget is allocated across channels, and be accountable for metrics such as blended CAC, pipeline, and activations. You are a player-coach: strategic first, and close enough to the work to know what great looks like. Responsibilities include planning and executing a holistic website strategy and roadmap, and shaping our lifecycle and email programs in collaboration with marketing operations.
You will set the...
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