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Head of Digital Growth

Mammoth Media · North Hollywood, CA · On-site

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About Mammoth Media

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About the role

…take the helm of a high-growth DTC engine and redefine how customers accesses cannabis wellness? We are seeking a Head of Digital Growth to join our team—someone ready to own the P&L, smash growth targets, and navigate the complex regulatory "pivot" of 2026 with grit and precision. If you are a hungry innovator who thrives on data and has the "operator" mindset to scale our Papa & Barkley brand into a digital powerhouse, this is for you.

What they're looking for

  • Own the Shopify Plus Ecosystem: Lead the storefront end-to-end—driving CRO, catalog, promotions, and subscriptions, while supporting B2B wholesale operations
  • Fuel the Growth Engine: Direct paid media agencies (Meta, Google, Microsoft) to lower CAC and improve funnel efficiency, you direct the strategy, you don’t outsource the thinking
  • Master the Lifecycle: Drive high-velocity performance via Klaviyo (Email/SMS) and lead subscription growth through Skio, treating our subscriber base as our most valuable asset
  • Navigate the Regulatory Pivot: Own the 2026 compliance assessment and product strategy response, you bring clarity to ambiguity and make the call without waiting to be told
  • Scale the Future: Build demand forecasts with supply chain, launch new channels (referral, affiliate, activations), and build your team as growth warrants
  • Proven P&L Ownership: You have founded a brand or owned a DTC P&L with full accountability—you can read a creative brief and a contribution margin report in the same hour
More about this role

…take the helm of a high-growth DTC engine and redefine how customers accesses cannabis wellness? We are seeking a Head of Digital Growth to join our team—someone ready to own the P&L, smash growth targets, and navigate the complex regulatory "pivot" of 2026 with grit and precision. If you are a hungry innovator who thrives on data and has the "operator" mindset to scale our Papa & Barkley brand into a digital powerhouse, this is for you.

  • Own the Shopify Plus Ecosystem: Lead the storefront end-to-end—driving CRO, catalog, promotions, and subscriptions, while supporting B2B wholesale operations.
  • Fuel the Growth Engine: Direct paid media agencies (Meta, Google, Microsoft) to lower CAC and improve funnel efficiency; you direct the strategy, you don’t outsource the thinking.
  • Master the Lifecycle: Drive high-velocity performance via Klaviyo (Email/SMS) and lead subscription growth through Skio, treating our subscriber base as our most valuable asset.
  • Navigate the Regulatory Pivot: Own the 2026 compliance assessment and product strategy response; you bring clarity to ambiguity and make the call without waiting to be told.
  • Scale the Future: Build demand forecasts with supply...

Read the full posting on Mammoth Media's site ↗

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