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About the role
People Inc. is seeking a strategic, highly motivated, and detail-oriented Senior Manager, Event Marketing to develop and execute a strategy to drive attendance, ticket revenue, and brand growth across its portfolio of world-class festivals and events. This role will develop and execute integrated, multi-channel marketing strategies, with a primary focus on the Food & Wine Classics in Aspen and Charleston, and other People, Inc events as needed. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- Minimum 7+ years direct to consumer marketing experience, preferably for events/festivals
- Strong communication skills for successful collaboration with internal and external stakeholders
- Paid social and media buying experience
- Exceptional attention to detail
- Effective project management skills and ability to manage multiple projects simultaneously to meet deadlines
- Experience with data-driven KPIs, tracking and reporting success
More about this role
Job Title
Senior Manager, Event Marketing
Job Description
People Inc. is seeking a strategic, highly motivated, and detail-oriented Senior Manager, Event Marketing to develop and execute a strategy to drive attendance, ticket revenue, and brand growth across its portfolio of world-class festivals and events. This role will develop and execute integrated, multi-channel marketing strategies, with a primary focus on the Food & Wine Classics in Aspen and Charleston, and other People, Inc events as needed. The ideal candidate will bring extensive experience marketing live events, a strong understanding of audience development and brand positioning, and a proven ability to translate strategy into sustained consumer demand and revenue growth.
Remote-
In-office Expectations: This position is fully remote with no in-office requirements, (might require coming into an office 1 or 2x a year)
Weight % Accountabilities, Actions and Expected Measurable Results
- 30%: Lead marketing strategy, planning, budgeting, and execution for the Food & Wine Classic in Aspen, the Food & Wine Classic in Charleston, and other People, Inc events as needed.
- 20%: Own the development of event positioning,...
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