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About the role
Own the strategy and roadmap for subscription upgrades and plan changes across third-party channels. Partner with product, engineering, and platform teams to launch and optimize customer upgrade experiences across app stores and other third-party channels. Design, run, and scale an experimentation roadmap across entry points, offers, notifications, and funnel design; establish the measurement frameworks needed to judge results and scale winning experiences across platforms and markets.
More about this role
Own the strategy and roadmap for subscription upgrades and plan changes across third-party channels. Partner with product, engineering, and platform teams to launch and optimize customer upgrade experiences across app stores and other third-party channels. Design, run, and scale an experimentation roadmap across entry points, offers, notifications, and funnel design; establish the measurement frameworks needed to judge results and scale winning experiences across platforms and markets. Improve renewal outcomes for subscribers acquired through third-party channels by identifying friction and developing targeted retention strategies.Build the business case for future lifecycle, upgrade, and monetization investment in third-party channels, using funnel, cohort, and renewal analysis to size and prioritize opportunities. Propose and align on OKRs, revenue targets, and growth forecasts with partner teams, then drive execution against those goals through clear short and long-term investment recommendations.Present strategy, experiment results, and performance insights to senior leaders in business reviews, translating complex data into clear narratives that inform decisions. Track and...
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