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About the role
Provide a supportive environment to bring your authentic self to work and amplify your strengths. Bringing high profile, business critical, quick-turn campaigns to life through hands-on paid social activation, optimization, and reporting. Actively monitoring campaigns for optimization opportunities across platforms, creative sets, audience segments, and bidding strategies.
More about this role
Provide a supportive environment to bring your authentic self to work and amplify your strengths. Bringing high profile, business critical, quick-turn campaigns to life through hands-on paid social activation, optimization, and reporting. Actively monitoring campaigns for optimization opportunities across platforms, creative sets, audience segments, and bidding strategies. Diving deep into analytics to identify trends and learnings across audiences, placements, channels, ad sets/variants, and any additional variables that could impact campaign performance. Providing agile, responsive, collaborative, and transparent communications with internal and external business partners to ensure campaigns remain agile while delivering on the required business outcomes. Collaborating with the Paid Media Director, Channel Specialists, Analytics, Digital Brand Safety, Finance Operations, and our platform and ad tech partners to ensure strategic & compliant activations. Define and evolve operational governance standards across social media platforms, advertising accounts, business managers, handle ownership, access controls, payment methods, data integrity, and compliance requirements as it...
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