Backed by Insight.
About the role
Content helps make Mimecast's mission to secure the humans, data, and AI that modern work depends on resonate in the market. As Content Marketing Manager , you'll help shape the content strategy and bring it to life across demand generation, thought leadership, and organic search. This is a foundational hire in a content function being built from the ground up: you'll help decide how the content engine works, what it prioritizes, and how success is measured. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- Help develop the content strategy, including audience mapping, content mix, channel priorities, quality standards, and measurement, turn gaps across the buyer journey into a prioritized roadmap
- Shape editorial decisions by testing briefs against a clear strategic rationale and proposing alternatives when needed
- Create campaign content such as eBooks, white papers, landing pages, and emails, partnering with growth to connect assets to buyer journey stages and pipeline goals
- Translate complex cybersecurity topics into clear content for IT and security buyers, working with the SEO team to incorporate search intent, keyword priorities, and organic performance data
- Own the editorial calendar across blog, long-form, and contributed content, develop articles, bylines, and point-of-view pieces with internal subject-matter experts
- Keep the editorial voice aligned with Mimecast's brand and Work Protected narrative, and collaborate with product marketing on solution messaging and launches and with communications and social teams on distribution
More about this role
Content Marketing Manager - hybrid based in Lexington, MA or Remote USA
The work people build is worth protecting, and it's harder to protect than it used to be. AI agents now move at machine speed with human-level access, and a small slip-up can become a very public one. We disrupt cybercriminal activity before that happens. We think fast, go big, and always demand more of ourselves. We work hard, deliver, and repeat. We grow with real determination and put success well within reach. We push each other to be better and expect to be pushed back, in a community built on respect, where everyone is counted. Work Protected.
Content helps make Mimecast's mission to secure the humans, data, and AI that modern work depends on resonate in the market. As Content Marketing Manager , you'll help shape the content strategy and bring it to life across demand generation, thought leadership, and organic search. This is a foundational hire in a content function being built from the ground up: you'll help decide how the content engine works, what it prioritizes, and how success is measured. You'll work across growth, product marketing, brand, and customer marketing, using AI to accelerate the work...
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