Mixpanel is the product intelligence platform for the AI era, combining analytics, session replay, experiments, feature flags, and AI-powered insights. Backed by Y Combinator and a16z.
About the role
As our Digital Adoption & Lifecycle Manager, you'll own the communications that drive adoption, retention, and expansion across Mixpanel's customer base, with our digital-only customers as the sharpest test of whether the programs work. You'll design lifecycle programs triggered by real behavior: a team that just implemented but hasn't built their first report, an account whose query volume dropped for three straight weeks, a power user hitting the edge of their current plan. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- Experienced in customer lifecycle communications, ideally in a B2B SaaS environment, focused on post-sale adoption, retention, and expansion rather than demand generation or pre-sales
- An excellent writer who can be concise, specific, and useful to a technical audience
- Hands-on with lifecycle and marketing automation platforms (Customer.io, HubSpot, Braze, Iterable, or similar), you build the campaign yourself, you don't hand off a brief
- Fluent in product analytics (Mixpanel or similar) and comfortable pulling your own data to define segments and measure results
- Familiar with customer success platforms (Statisfy, Gainsight, Totango, or similar) and how health signals and customer data feed scaled programming
- Strong at segmentation, able to reason about cohorts, behavioral triggers, and audience overlap, and knows when a segment is too small to matter
More about this role
Mixpanel is the leading product intelligence and analytics platform, trusted by more than 29,000 companies to help understand how people use the products they build. By combining powerful analytics with AI that knows your business, Mixpanel helps teams see what’s working, diagnose what’s not, and decide what to build next. Learn more at mixpanel.com .
Customer Digital Experience sits within the technical arm of Mixpanel's Customer Success organization.
Our sharpest focus is the digital-only segment: thousands of companies with no proactive account coverage. Some have technical resources available to them, but that support is entirely reactive. It answers the ticket and solves the problem in front of it. Nobody is watching for the customer who implemented and then never built a report, or the account whose usage has been sliding for a month. Our job is to be proactive,, and everything we build should be as automated as possible, without a human initiating it.
Our programs run across the full customer base and are not one-size-fits-all. We build flows that branch and adapt by segment, tuning the content, timing, and channel for who's receiving them. An onboarding flow for a...
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