Motive provides an integrated platform to help improve the safety, productivity, and profitability of fleet operations for the physical economy. Backed by Kleiner Perkins.
About the role
Own the strategy and outcomes for prioritized, revenue-facing lifecycle motions. This is a strategic growth-marketing role that independently identifies and frames opportunities, develops journey strategy and customer experience, and recommends the tactics needed to move customers forward in their journey. The role operates within Lifecycle’s broader architecture, agreed priorities, and launch governance, and partners with Campaign Ops/MOps for production and technical execution. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- 4-6 years of experience in email, CRM, and/or lifecycle marketing, ideally within a buyer stage-based, integrated campaign model
- At least 2+ years of B2B experience, SaaS/enterprise software a plus
- Proven experience owning conversion, cross-sell, expansion, or PLG motions and delivering against revenue and pipeline goals
- Working knowledge of digital marketing technologies including CRMs (Marketo, SFDC, Pendo experience preferred), pixel tracking, attribution, and campaign tracking
- Working knowledge of cross-functional collaboration (especially with Sales, PMM, and Product), stakeholder alignment, and project management, comfortable making tradeoffs across competing priorities
- Strong communication skills and the ability to present data-driven insights and strategies to cross-functional stakeholders and leadership
More about this role
Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.
Motive serves nearly 100,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.
Visit gomotive.com to learn more.
Own the strategy and outcomes for prioritized, revenue-facing lifecycle motions. This is a strategic growth-marketing role that independently identifies and frames opportunities, develops journey strategy and customer experience, and recommends the tactics needed to move customers forward in their journey. The role operates within Lifecycle’s broader architecture, agreed priorities, and launch governance, and partners...
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