Motive provides an integrated platform to help improve the safety, productivity, and profitability of fleet operations for the physical economy. Backed by Kleiner Perkins.
About the role
This role serves as the senior leader across the field marketing organization, overseeing and developing a team of Market Managers while ensuring consistent, compliant, and high-quality execution across all markets. The ideal candidate can move seamlessly between strategy and execution, seeing the bigger picture, identifying patterns and opportunities across markets, and translating those insights into clear direction for field teams. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- 8–10+ years of experience in field marketing, experiential marketing, retail engagement, brand activation, shopper marketing, or related disciplines
- Significant experience leading multi-market or distributed field teams, including direct management of managers or senior field leaders
- Demonstrated ability to translate broader business and marketing objectives into effective field strategies and execution plans
- Experience overseeing complex, high-volume consumer-facing programs with multiple stakeholders and operational workstreams
- Strong understanding of compliance requirements and operational rigor, ideally including experience within regulated industries
- Proven ability to analyze field performance, identify meaningful patterns, and turn insights into actionable recommendations
More about this role
We are seeking an experienced Market Strategy & Activation Director to lead the strategy, performance, and execution of a multi-market retail engagement program within a highly regulated industry (tobacco/nicotine).
This role serves as the senior leader across the field marketing organization, overseeing and developing a team of Market Managers while ensuring consistent, compliant, and high-quality execution across all markets. The ideal candidate can move seamlessly between strategy and execution, seeing the bigger picture, identifying patterns and opportunities across markets, and translating those insights into clear direction for field teams.
The Market Strategy & Activation Director will be accountable for overall market performance, operational excellence, team effectiveness, and continuous program optimization. They will partner closely with agency and client stakeholders to turn program objectives into actionable market strategies, surface meaningful field intelligence, and ensure learnings from the field inform how the program evolves.
This is a highly collaborative, hands-on leadership role for someone who understands that exceptional field marketing requires both...
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