Reach your health, fitness & weight goals with MyFitnessPal, the #1 nutrition tracking app. Macro & calorie calculator, food tracker, and fasting app in one. Download today! Backed by Accel and Kleiner Perkins.
About the role
At MyFitnessPal, we believe good health starts with what you eat. We provide tools, resources and support to enable users to reach their health goals.
What they're looking for
- 4 - 6+ years of experience in CRM, Lifecycle Marketing, or Marketing Operations, ideally in consumer tech or subscription-based consumer product
- Advanced working knowledge of Braze, including Canvas orchestration, Connected Content, and Liquid logic for personalization
- Proficiency in HTML/CSS and basic JavaScript for complex email and in-app message development and troubleshooting
- Working knowledge of SQL or comparable tools to validate data and support CRM operations
- Solid understanding of CRM data structures (events, attributes, subscription states, segmentation)
- Adoption of the latest AI tools in Braze and Claude to support efficiency and effectiveness of your work
More about this role
At MyFitnessPal, we believe good health starts with what you eat. We provide tools, resources and support to enable users to reach their health goals.
We’re looking for a CRM Operations Manager to join the Lifecycle Marketing Team who will strengthen the data foundation and operational mechanics behind our lifecycle marketing programs. You will focus on enabling the team to work smarter, building scalable frameworks, unlocking new personalization and data opportunities, and partnering with the Ads team to execute programs for our partners. You’ll play a critical role in how we use Braze, Amplitude, and our data infrastructure to deliver more relevant experiences and enable the team to move faster and smarter.
The Lifecycle Marketing team at MyFitnessPal collaborates with all business units to help drive our business forward and help our users achieve their goals, while at the same time running their own experiments to drive subscriptions and engagement..
This is a hands-on role for someone who has deep technical knowledge of Braze, understands data platforms, and is hands-on in trouble-shooting issues for the team and cross-functional stakeholders.
- Serve as the team’s Braze...
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