Reach your health, fitness & weight goals with MyFitnessPal, the #1 nutrition tracking app. Macro & calorie calculator, food tracker, and fasting app in one. Download today! Backed by Accel and Kleiner Perkins.
About the role
MyFitnessPal is investing in creators as a scalable growth channel. As Influencer Marketing Manager, you will lead the day-to-day execution of our influencer program while owning how we measure its success and demonstrate its return on investment. You will manage a team of influencer specialists and work directly with talent, agents, and internal partners. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- Oversee creator communications and provide hands-on support throughout the partnership lifecycle, from outreach and onboarding to briefing, content delivery, payment and performance analysis
- Build and maintain long-term relationships with creators, talent managers, and agencies to drive loyalty, preferred rates, and repeat partnerships
- Evaluate incoming and proposed influencer deals, determining which are worth pursuing based on audience fit, performance potential, and cost
- Directly manage relationships with celebrity and macro influencers, including negotiation oversight and content planning
- Review creator content to ensure it meets brand standards, messaging requirements, and campaign objectives
- Track influencer performance against established KPIs and report results to stakeholders on a regular cadence
More about this role
MyFitnessPal is investing in creators as a scalable growth channel. As Influencer Marketing Manager, you will lead the day-to-day execution of our influencer program while owning how we measure its success and demonstrate its return on investment. You will manage a team of influencer specialists and work directly with talent, agents, and internal partners.
Day-to-day execution
- Oversee creator communications and provide hands-on support throughout the partnership lifecycle, from outreach and onboarding to briefing, content delivery, payment and performance analysis
- Build and maintain long-term relationships with creators, talent managers, and agencies to drive loyalty, preferred rates, and repeat partnerships
- Evaluate incoming and proposed influencer deals, determining which are worth pursuing based on audience fit, performance potential, and cost
- Directly manage relationships with celebrity and macro influencers, including negotiation oversight and content planning
- Review creator content to ensure it meets brand standards, messaging requirements, and campaign objectives
- Track influencer performance against established KPIs and report results to stakeholders on a...
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