Reach your health, fitness & weight goals with MyFitnessPal, the #1 nutrition tracking app. Macro & calorie calculator, food tracker, and fasting app in one. Download today! Backed by Accel and Kleiner Perkins.
About the role
At MyFitnessPal, we believe good health starts with what you eat. We provide tools, resources and support to enable users to reach their health goals.
What they're looking for
- 6+ years in brand marketing at a consumer app, experience with a premium or subscription product or health/wellness brand is a plus
- Proven track record owning brand campaigns end-to-end, from strategy through creative production to measurement
- Direct experience managing creative and/or media agencies of record — briefs, budgets, timelines, and holding agencies to a high bar
- Comfortable translating consumer insights and performance data (brand health trackers, lift studies, media measurement) into strategic and creative decisions
- Strong project management instincts — able to run multiple campaigns simultaneously in a fast-moving, resource-constrained environment
- Excellent written and verbal communication, able to build clear briefs and present confidently to senior leadership
More about this role
At MyFitnessPal, we believe good health starts with what you eat. We provide tools, resources and support to enable users to reach their health goals.
We are looking for a Brand Marketing Lead to help bring our brand platform to life across campaigns, creative, and media. This role relies on analytics and execution — translating data and insights and partnering with our agencies to develop and execute culturally relevant, performance-validated marketing that builds awareness and equity for our brand portfolio. You'll be the day-to-day owner of our brand campaigns and the primary point of contact for our creative and media agency partners.
This is a hands-on role for someone who can move fluidly between brief-writing and the operations of getting great work shipped on time and on budget.
- Own the annual brand marketing plan, translating brand positioning into channel strategies, campaign calendars, and measurable KPIs
- Use consumer insights, brand health tracking, measurement studies, and competitive intelligence to sharpen positioning as the competition and industry changes
- Keep a pulse on the category and competitive landscape to inform strategic recommendations
- Identify...
Browse similar: Startup jobs · Remote jobs