Reach your health, fitness & weight goals with MyFitnessPal, the #1 nutrition tracking app. Macro & calorie calculator, food tracker, and fasting app in one. Download today! Backed by Accel and Kleiner Perkins.
About the role
The Sr. Ad Operation Manager is a senior individual contributor responsible for leading the execution, optimization, and operational strategy for MyFitnessPal's advertising business across owned-and-operated inventory and off-platform monetization channels.
What they're looking for
- 8+ years of experience in digital advertising operations
- Experience managing advertising across owned-and-operated inventory and off-platform channels such as email, paid social, audience extension, retail media, or similar ecosystems
- Experience working within a mobile app, digital publisher, or media company is strongly preferred
- Expert knowledge of Google Ad Manager (GAM), SSPs, DSPs, programmatic advertising, and ad serving technologies
- Experience with ad verification, attribution, measurement, and reporting platforms
- Strong understanding of inventory management, campaign trafficking, yield optimization, and revenue operations
More about this role
At MyFitnessPal, we believe good health starts with what you eat. We provide tools, resources and support to enable users to reach their health goals.
Our freemium app, supported by ads, is a key part of our mission to make food tracking accessible to everyone. MyFitnessPal aims to enhance the user experience by incorporating premium ad formats that are engaging for users while creating meaningful revenue opportunities as our user base continues to grow. As we expand our advertising business, we're also building new monetization opportunities beyond the app to help brands connect with our highly engaged health and wellness audience.
The Sr. Ad Operation Manager is a senior individual contributor responsible for leading the execution, optimization, and operational strategy for MyFitnessPal's advertising business across owned-and-operated inventory and off-platform monetization channels.
As the operational expert for our advertising business, you'll own campaign execution, yield optimization, and advertising operations across direct-sold, programmatic, email, IAM, paid social, audience extension, and emerging advertising products. Partnering closely with Sales, Client Success,...
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