Dedicated to oncology, women’s health, and organ health. Natera’s cell-free DNA tests help protect health and inform more personalized decisions about care. Backed by Lightspeed and Sequoia.
About the role
The Email Marketing Specialist plans, executes, and optimizes email initiatives to drive engagement and ROI. This role manages end-to-end campaign production, including audience segmentation, email building, rigorous QA, and performance analysis. The ideal candidate is detail oriented who excels at cross-functional collaboration and timely execution. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- Background: Highly preferred, experience in BioTech or Healthcare industry experience
- Education: Bachelor’s degree in business, marketing, related field, or equivalent in experience
- Experience: 2+ years in email marketing
- Technical Skills: Hands-on experience with enterprise ESPs (e.g., Eloqua, Marketo, SFMC, HubSpot) and basic HTML/CSS for email
- Operations: Proven ability to manage multiple projects in a fast-paced, deadline-driven environment
- Knowledge: Deep understanding of deliverability, segmentation, and dynamic content
More about this role
The Email Marketing Specialist plans, executes, and optimizes email initiatives to drive engagement and ROI. This role manages end-to-end campaign production, including audience segmentation, email building, rigorous QA, and performance analysis. The ideal candidate is detail oriented who excels at cross-functional collaboration and timely execution.
PRIMARY RESPONSIBILITIES
- Campaign Execution: Plan and manage the deployment of diverse email campaigns, including newsletters, GTM initiatives, and lifecycle/triggered automations.
- Production & QA: Manage production schedules to ensure on-time delivery while conducting rigorous QA to guarantee alignment with deliverability best practices and legal compliance.
- Optimization: Maintain audience segmentation and automated workflows; develop a testing roadmap to optimize subject lines, CTAs, and layouts.
- Reporting: Monitor metrics and provide actionable insights/recommendations to improve open rates, CTR, and conversions.
- Collaboration: Partner with content and design teams to develop brand-aligned assets and coordinate tasks using project management tools (e.g., Wrike, Asana).
- Background: Highly preferred, experience in BioTech...
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