Dedicated to oncology, women’s health, and organ health. Natera’s cell-free DNA tests help protect health and inform more personalized decisions about care. Backed by Lightspeed and Sequoia.
About the role
In this role, you will own the roadmap, KPIs, and strategy, while partnering with engineering for delivery, for these platforms. The portfolio has a lot of requests from commercial stakeholders, and part of the job is helping the business choose what matters most, in what order, and how to demonstrate quantifiable success. You will work closely with engineering, architecture, and commercial stakeholders to turn a long list of initiatives into a clear plan with measurable outcomes. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- Own the strategy, roadmap, and backlog for Sales and Marketing platforms, with Salesforce as the system of record and primary user-facing interaction mode for commercial workflows
- Partner with Sales & Marketing to turn business needs into clear requirements (PRDs, user stories, user flows) and prioritize them by value, effort, and platform impact
- Manage the integration points between CRM and marketing automation, including lead lifecycle, scoring, routing, and attribution
- Lead quarterly and annual planning (intake, prioritization, and governance processes) with technical and cross-functional stakeholders so every initiative is visible, sequenced, and tied to an outcome
- Work with engineering and architecture on data model, integration, and build vs. buy vs. configure decisions
- Plan releases and manage dependencies across platforms, making sure changes are tested, communicated, and adopted
More about this role
Position Summary
The Sales, Marketing & Business Solutions product team owns the product stack that Natera's Sales and Marketing organizations rely on daily. That includes the tools for generating demand, managing accounts and pipeline, and running campaigns. Salesforce is the center of this portfolio today, and the scope is growing to include marketing automation and other commercial tools around it.
In this role, you will own the roadmap, KPIs, and strategy, while partnering with engineering for delivery, for these platforms. The portfolio has a lot of requests from commercial stakeholders, and part of the job is helping the business choose what matters most, in what order, and how to demonstrate quantifiable success. You will work closely with engineering, architecture, and commercial stakeholders to turn a long list of initiatives into a clear plan with measurable outcomes. You will also help us decide what to build, what to buy, what to configure, and what to retire.
If you like bringing clarity to a high-visibility platform and seeing the business benefit directly, you will enjoy this role.
Primary Responsibilities
- Own the strategy, roadmap, and backlog for Sales and...
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