Content Aligned To National & State Standard, Flexible To Support Relevant Curriculum. Find the Perfect Piece Of Content For Lessons. Go beyond the book. Backed by Kleiner Perkins and Techstars.
About the role
As Senior Product Marketing Manager for Newsela Threads & Themes, you will drive the go-to-market (GTM) strategy, positioning, messaging, and cross-functional execution for Newsela’s fast-growing ELA Core Curriculum portfolio. Core ELA is a key growth area for Newsela as we expand beyond supplemental digital resources into a full core curriculum. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- Measure & Optimize GTM Performance: Define success metrics, evaluate GTM effectiveness, and leverage performance insights to optimize strategies, improve customer adoption, and drive business results
More about this role
As Senior Product Marketing Manager for Newsela Threads & Themes, you will drive the go-to-market (GTM) strategy, positioning, messaging, and cross-functional execution for Newsela’s fast-growing ELA Core Curriculum portfolio. Core ELA is a key growth area for Newsela as we expand beyond supplemental digital resources into a full core curriculum.
This is not a standard product launch role. You will lead complex, high-impact GTM initiatives spanning national and state-level core curriculum launches while helping shape scalable GTM processes, strengthen cross-functional alignment, and drive business growth.
As the voice of the customer and market expert for Core ELA, you will translate buyer insights, competitive intelligence, and market trends into actionable GTM and Account-Based Marketing (ABM) strategies, differentiated positioning, and impactful sales enablement. You will balance strategic ownership with hands-on execution, developing compelling messaging and customer-facing materials that support adoption and revenue growth.
Why you’ll love this role…
- Lead Strategic GTM Execution: Architect, lead, and execute end-to-end GTM strategies for national and state-level core...
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