One Planet Group is a closely held private equity firm that owns a suite of online technology and media businesses while also investing in early-stage companies.
About the role
This is an opportunity to define Buyerlink’s paid media capability from the ground up. You will own the paid marketing strategy (except paid search), prove the model, build the operating infrastructure, and help establish paid social and display advertising as a meaningful, scalable growth engine for the company. Buyerlink is a performance marketing and online marketplace company that connects high-intent consumers with businesses across automotive, home services, and other major consumer categories. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- Has personally scaled Meta lead gen spend to hundreds of thousands per month while improving CPL and lead quality
- 3+ years in paid social performance marketing, and still hands-on in Meta Ads Manager today (i.e. personally building, launching, and optimizing campaigns in Meta)
- B2C consumer lead gen background, and knows how to balance lead gen KPIs well, including CPL, volume, and lead quality
More about this role
Buyerlink is looking for a hands-on, strategic performance marketing leader to own and scale paid social and native advertising for our Home Services and Automotive business. This role will define the vision, lead and develop a high-performing team, set strategy, build and optimize campaigns, improve lead quality and scale volume, and create a repeatable growth model that can expand across Buyerlink’s broader portfolio.
This is an in-person role at our office in Beverly Hills, CA. We are not accepting applications outside of the Beverly Hills, CA area.
- Has personally scaled Meta lead gen spend to hundreds of thousands per month while improving CPL and lead quality
- 3+ years in paid social performance marketing, and still hands-on in Meta Ads Manager today (i.e. personally building, launching, and optimizing campaigns in Meta)
- B2C consumer lead gen background, and knows how to balance lead gen KPIs well, including CPL, volume, and lead quality
- Has experience in native and display ads beyond Meta
- Knows Tableau, GA4, and lead gen landing page flow
- Home services or Automotive industry lead gen background
The VP of Paid Media will lead both strategy and execution: managing...
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