About Opendoor At Opendoor, we're reimagining how people move by making it simple to buy and sell homes, reducing friction so customers can move on their timeline with confidence. Backed by NEA, Norwest and SoftBank VF.
About the role
We're hiring a cross-channel Senior Performance Marketing Manager who is equal parts strategist, analyst, operator, and partner manager. You will own end-to-end media planning, buying (via agencies, contractors, and platforms), optimization, and measurement across Paid Social, Video (TV, CTV, OLV), Audio, Display/Programmatic, Direct Mail, and other local media.
What they're looking for
- Manage agencies, contractors, and platform partners: write briefs, set KPIs/SLAs, negotiate rates, push for inventory optimization, enforce QA standards, and ensure brand safety and suitability
- Drive performance and learning velocity: design and run a rigorous test-and-learn roadmap (audiences, creative, supply, formats, bidding, landing experiences), scale winners, sunset underperformers, and codify learnings
- Own budgets and pacing: forecast, allocate, and dynamically rebalance spend, connect investment to acquisition and brand outcomes, communicate returns, trade-offs, and risks crisply
- Elevate measurement: lead incrementality and geo experiments, contribute inputs for MMM, maintain attribution hygiene, partner with Analytics and Data Science on experiment design and decision frameworks
- Strengthen data and tooling: champion single source-of-truth dashboards, reduce drift and duplicate tooling, leverage automation/AI to eliminate manual toil in planning, reporting, and trafficking
- Communicate and influence: deliver clear reporting, insights, and recommendations to senior stakeholders, translate data into action and align cross-functional teams on next steps
More about this role
We're hiring a cross-channel Senior Performance Marketing Manager who is equal parts strategist, analyst, operator, and partner manager. You will own end-to-end media planning, buying (via agencies, contractors, and platforms), optimization, and measurement across Paid Social, Video (TV, CTV, OLV), Audio, Display/Programmatic, Direct Mail, and other local media. You have experience with traditional channels, with deep, hands-on expertise in digital media and a bias for using AI and automation to scale output and quality. You are a flexible jack-of-all-trades who can zoom from long-term strategy into in-the-weeds execution to deliver measurable business outcomes. Critically, you know how to "build brand through a performance lens," connecting upper-funnel investments to near-term impact and long-term value creation.
You'll collaborate closely with the Sr. Paid Search Manager and the Director of Performance Marketing on blended measurement, audience strategy, and integrated cross-channel planning.
- Lead cross-channel strategy and plans: define channel roles, audience frameworks, geo strategy, flighting, and mix across Paid Social, TV/CTV/OLV, Audio (streaming and terrestrial),...
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