Oscar is an AI operations analyst that watches every location 24/7, catching revenue leaks, labor inefficiencies, and compliance risks, then delivering the alerts, reports, and action plans your team needs to fix them fast. Backed by Techstars.
About the role
Lucie Health is seeking a strategic, data-driven, and customer-obsessed Director of Consumer Growth & Product Marketing to accelerate growth across Lucie Health and HealthInsurance.org (HIO.org). This leader will own consumer positioning, go-to-market strategy, and integrated marketing programs that drive awareness, acquisition, engagement, and enrollment. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- 10+ years of experience in consumer marketing, digital marketing, growth marketing, or performance marketing
- Experience with paid media, digital acquisition, CRM, or lifecycle marketing programs
- Strong understanding of digital analytics, conversion optimization, and marketing measurement
- Experience working cross-functionally with product, analytics, operations, and creative teams
- Strong project management and communication skills
- Healthcare, insurance, financial services, or other consumer-focused industry experience preferred
More about this role
Hi, we're Oscar. We're hiring a Director, Consumer Growth and Product Marketing to join our Marketing Team.
Oscar is the first health insurance company built around a full stack technology platform and a relentless focus on serving our members. We started Oscar in 2012 to create the kind of health insurance company we would want for ourselves—one that behaves like a doctor in the family.
Lucie Health is seeking a strategic, data-driven, and customer-obsessed Director of Consumer Growth & Product Marketing to accelerate growth across Lucie Health and HealthInsurance.org (HIO.org). This leader will own consumer positioning, go-to-market strategy, and integrated marketing programs that drive awareness, acquisition, engagement, and enrollment. Partnering closely with product, technology, corporate strategy and sales teams, they will bring consumer offerings to market, optimize digital experiences, and turn consumer demand into revenue growth.
The ideal candidate combines strategic leadership with hands-on expertise in product marketing, consumer acquisition, performance marketing, and analytics. They bring strong commercial judgment and a track record of translating consumer insights...
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