PadSplit offers clean, modern furnished rooms for rent to community members at an affordable weekly fee, including utilities, WiFi, laundry access, 24/7 telemedicine service and more. See available homes today. Backed by Techstars.
About the role
PadSplit is looking for a VP of Marketing to lead and scale our full-funnel marketing engine as we work toward growing from $50M to $500M+ in ARR. This role will primarily focus on member growth, driving acquisition, activation, and engagement while supporting host growth to ensure a healthy, balanced marketplace. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- Marketing Leadership: 10+ years of consumer or marketplace marketing experience, including 5+ years in a senior leadership role owning a multi-channel marketing function and its results
- Growth Scaling: A track record of helping a company navigate a significant growth phase, with the ability to explain how the marketing engine, channel mix, and operating model evolved as the business scaled
- Team Development: Experience leading and developing multidisciplinary marketing teams spanning paid, organic/content, social, lifecycle, and brand, including hiring and developing leaders as the organization grows
More about this role
PadSplit is looking for a VP of Marketing to lead and scale our full-funnel marketing engine as we work toward growing from $50M to $500M+ in ARR. This role will primarily focus on member growth, driving acquisition, activation, and engagement while supporting host growth to ensure a healthy, balanced marketplace. We need a marketing leader who can translate ambitious growth targets into measurable results, diversify our acquisition channels, and build a scalable marketing engine that supports PadSplit's mission of solving the affordable housing crisis.
We are looking for a high-slope, hands-on marketing leader who has scaled consumer or marketplace businesses through performance marketing, data-driven decision-making, and disciplined experimentation. You have deep expertise in paid acquisition and marketing unit economics, but you also understand how organic, lifecycle, social, referral, and brand marketing work together to drive growth. You are equally comfortable setting direction, managing a team, and getting into the weeds of campaigns, dashboards, and channel performance.
- Full-Funnel Growth: Own the marketing strategy across awareness, consideration, engagement, and...
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