About the role
PandaDoc empowers more than 65,000 growing organizations to thrive by taking the work out of document workflow. PandaDoc provides an all-in-one document workflow automation platform that helps fast scaling teams accelerate the ability to create, manage, and sign digital documents including proposals, quotes, contracts, and more. For more information, please visit https://www.pandadoc.com Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- Own the workflow narrative. You will build positioning and messaging for workflows as a product family. You will explain how each workflow fits into the broader agreement platform
- Drive adoption and expansion. You will find where workflows create the most value, build proof points with customers, and run campaigns that move accounts from one workflow to several
More about this role
PandaDoc is looking for a Senior Product Marketing Manager, Workflows to own the go-to-market strategy for one of the core product pillars in our 2027 strategy. Workflows guide customers from a blank page to a finished agreement. They also form the foundation for agents that prepare, route, and complete agreements on a customer's behalf.
A sales rep who rebuilds the same proposal for the fifth time this month is a rep who is not selling. Workflows give that rep a better starting point. We need a PMM who can prove that value to buyers who have never thought of a document as a process.
- Start with the customer's job. Workflows only matter when they solve a problem customers already have. You will run research that maps real jobs, such as proposals, simple contracts, quotes, and renewals, to specific workflows. You will push back when a feature is easier to describe than to solve a problem.
- Own the workflow narrative. You will build positioning and messaging for workflows as a product family. You will explain how each workflow fits into the broader agreement platform.
- Lead the AI story for workflows. Workflows are where agents will start working in PandaDoc. You will define how...
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