AI-native intelligence for finance. Parlay modernizes the credit ecosystem with enterprise-grade technology that turns fragmented data into compounding value. Backed by Techstars.
About the role
• Collaborate with internal and external design teams to create engaging and high performing advertising creatives. • Drive innovative performance marketing initiatives by generating new ideas and coordinating with stakeholders to ensure successful execution.
What they're looking for
- Must have hands on performance marketing experience within the iGaming or online gambling industry
- Demonstrable experience managing and optimizing paid acquisition campaigns for an online casino, sportsbook, or other real money gaming product
- Strong understanding of iGaming acquisition, player journeys, conversion funnels, and revenue focused performance metrics
- Solid experience with AppsFlyer or another MMP, including campaign attribution and player reporting
- Strong understanding of iOS tracking, including SKAN reporting and handling non consented users
- Experience with GA4, including event setup, custom reports, and troubleshooting
More about this role
Betty is an innovative entertainment company pioneering at the intersection of real money online casinos and casual mobile gaming.
Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry.
Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.
• We are honest – we value honesty in all aspects.
• Bring the Olives – we offer premium customer experience.
• Think Big – we believe in always striving for more.
• Collaborate with internal and external design teams to create engaging and high performing advertising creatives.
• Drive innovative performance marketing initiatives by generating new ideas and coordinating with stakeholders to ensure successful execution.
• Execute, optimize, analyze, and report on the performance of digital advertising...
Browse similar: AI jobs · AI startup jobs · Startup jobs · Remote jobs