AI-native intelligence for finance. Parlay modernizes the credit ecosystem with enterprise-grade technology that turns fragmented data into compounding value. Backed by Techstars.
About the role
We are looking for a strong performance marketing professional to support and execute user acquisition strategies across web. This role is ideal for someone with a solid background in paid acquisition, campaign optimization, and performance analysis. Experience in mobile app acquisition is highly valued, but we are also open to candidates with strong web acquisition experience who are comfortable working with funnels, tracking, and conversion performance. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- 3+ years of hands-on experience in user acquisition, performance marketing, or paid media, across web
- Experience managing and optimizing campaigns across digital ad platforms such as Meta, Google, TikTok, programmatic, affiliate, or other paid channels
- Strong understanding of performance marketing metrics, funnel optimization, campaign testing, and revenue growth
- E xperience with GA4, event setup, custom reports, tracking troubleshooting, and web conversion analysis
- Strong analytical mindset with the ability to turn campaign data into clear insights and actions
- Excellent communication skills and the ability to work cross-functionally with marketing, product, analytics, design, and external partners
More about this role
Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.
Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry.
Our mission is to redefine t he online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.
- We are honest - we value honesty in all aspects.
- Bring the Olives - we offer premium customer experience.
- Think Big - we believe in always striving for more.
We are looking for a strong performance marketing professional to support and execute user acquisition strategies across web.
This role is ideal for someone with a solid background in paid acquisition, campaign optimization, and performance analysis. Experience in mobile app acquisition is highly valued, but we are also open to candidates...
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