Backed by Index, Sequoia and AI Grant.
About the role
Pilot is hiring a Senior Marketing Data Analyst to own our marketing analytics and uplevel our data-driven decision-making as we embark on the fastest-growing and quickest-evolving time in our company’s history. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- 5+ years in analytics, including owning a business domain and the stakeholder relationships in it
- Deep marketing analytics experience: channel performance across paid and organic, the funnel from lead through closed-won, and the unit economics on top of it
- Has built or replaced an attribution model, and can explain where it breaks down
- Experience designing and reading out incrementality tests, whether geo, holdout, or comparable, including the statistical work in Python or R
- Designs the comparisons and controls a finding needs, and states plainly what the data does and does not support
- Strong SQL, and builds reporting in Looker or a comparable BI tool that non-analysts use on their own. Comfortable building and extending models in dbt, or able to pick it up quickly
More about this role
Pilot is hiring a Senior Marketing Data Analyst to own our marketing analytics and uplevel our data-driven decision-making as we embark on the fastest-growing and quickest-evolving time in our company’s history.
Pilot has spent years providing reliable back office services to over 3,000 businesses so they can focus on running their business. This year we announced our AI accounting platform, Meridian, and it has quickly become an industry leader because it was built with the nearly a decade of experience Pilot has building a platform for accountants and providing high quality accounting services. While this new product is exciting, it comes with a plethora of new complexity as we strive to grow our current back office services while also rapidly growing our AI platform clientele.
Marketing is the biggest single driver of our revenue and is our largest spend line. With Meridian, our marketing motion is rapidly changing: more events, more brand investment, and more channels. With this, attribution, tracking, and reporting get harder and harder but more and more important. We need someone experienced and knowledgeable in the domain to lead our analytics to where it needs to go.
As a...
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