Plaid helps all companies build fintech solutions by making it easy, safe and reliable for people to connect their financial data to apps and services. Backed by Index, Kleiner Perkins and NEA.
About the role
Product-Market Fit: Independently own market signal gathering for the Credit product area — synthesizing customer feedback, competitive intelligence, pricing signals, and TAM analysis. Lead ICP development and maintenance. Steward Credit products through Alpha and Beta, including owning the design partner process. Provide data-driven recommendations on feature set, architecture, and pricing to the product team, and actively represent customer needs in roadmap reviews. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- 8+ years of experience with 5+ years in product marketing or other strategic GTM role at a B2B software company. Credit/Lending experience strongly preferred
- Outstanding written, storytelling and visual communication skills – comfortable developing marketing and sales content that resonates with lenders
- Exceptional ability to conceptualize and execute integrated marketing campaigns
- Desire to engage deeply with cross-functional partners across Revenue, Marketing, Product, Design, Engineering – and build an in-depth understanding of how our solutions work and deliver customers value
- Strong presence and verbal communicator
- Please review our Candidate Privacy Notice here
More about this role
We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Seattle, Washington D.C., Raleigh, London, and Amsterdam.
The Credit Product Marketing team is focused on driving GTM success for new and existing Credit products. We partner with product, partnerships and GTM teams to understand customer pain points, unlock new market opportunities and find ways to grow Plaid’s credit product portfolio.
As a Product Marketing Manager for Credit at Plaid, you'll be the right hand of the Credit product team — owning how...
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