Take Notes in the Real World. Backed by Accel and Y Combinator.
About the role
The first marketer on Pocket's B2B team. Most people use Pocket for work, and most of them bought it themselves. Companies ask for it for whole teams, usually because someone inside already uses it. Your job is to reach the ones that haven't asked yet. You figure out which channels bring in teams that buy - paid, content, SEO, lifecycle - then run them yourself and scale what works. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- 3+ years in growth or performance marketing, at least part of it selling to businesses
- Hands-on: you've run the paid campaigns, shipped the pages and written the copy yourself
- You know when content or SEO will beat paid, and when it won't
- You write clearly and fast: headlines, landing pages, emails
- AI-native: LLMs, no-code tools and automations are how you work
- Data-driven, with an engineering streak: SQL, tracking and attribution setup, dashboards you build yourself
More about this role
The first marketer on Pocket's B2B team. Most people use Pocket for work, and most of them bought it themselves. Companies ask for it for whole teams, usually because someone inside already uses it. Your job is to reach the ones that haven't asked yet. You figure out which channels bring in teams that buy - paid, content, SEO, lifecycle - then run them yourself and scale what works. You work closely with our D2C marketing team, who already run paid, creative and lifecycle at scale: take what works from them and ask when you're stuck. This is a hands-on generalist role: you build the pages, launch the campaigns, write the copy, brief the creative and read the numbers. We approach marketing like engineering: measure everything, test on purpose, automate what repeats.
- The B2B website: team and pricing pages, landing pages for the professions that use Pocket most, and the path from visit to talk-to-sales
- Paid acquisition for B2B: Meta, Google, LinkedIn, etc.
- Content and SEO: finding what brings in business buyers and doing it, from guides to comparison pages
- Proof: case studies, customer logos, review sites, and the third-party coverage buyers and AI search look for
-...
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