Startups

Title Head of GTM & Commercialization

RealPage · Remote (US) · Remote

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About RealPage

Realpage connects property management software, analytics and AI to help real estate owners and operators improve property and portfolio performance. Backed by Battery.

About the role

Renters pay for housing every month through property management companies (PMCs), and that relationship is the foundation of our business. We are building the financial layer that sits on top of that relationship: payments, insurance, rewards, embedded financial products, and a resident AI that ties the experience together. The products are strong. The next chapter is getting them to market, fast, through the largest distribution channel in multifamily. Found on 1752vc Careers, the job board for startup and VC roles.

What they're looking for

  • 10+ years commercializing consumer, B2B2C or B2B fintech products at scale (payments, lending, cards, investing, insurance or embedded finance), with ownership of a growth or revenue number
  • A track record of launching and scaling fintech or AI-powered products: you have built the playbook, not just run it
  • Deep fluency in pricing, packaging, unit economics and funnel analytics, comfortable moving between a P&L and a campaign brief
  • Experience selling or distributing through partners or channels (platforms, merchants, property managers, banks or other multi-site operators) and winning adoption without owning the sales force
  • A genuine, working partnership with Marketing: you have co-owned launches, campaigns and shared targets, and know what great looks like
  • Credible with executives and the field: you can tell the story to a CEO, a PMC operator and a sales team, and be believed by each
More about this role

Renters pay for housing every month through property management companies (PMCs), and that relationship is the foundation of our business. We are building the financial layer that sits on top of that relationship: payments, insurance, rewards, embedded financial products, and a resident AI that ties the experience together. The products are strong. The next chapter is getting them to market, fast, through the largest distribution channel in multifamily.

As Head of GTM & Commercialization you will turn that distribution advantage into growth. You will own how our fintech and AI solutions are positioned, priced, packaged, launched, sold and adopted, and you will build the commercial engine, with Marketing as your closest partner, that makes every launch land. This is a rare chance to run go-to-market for a consumer-grade fintech with a built-in B2B2C channel, a live resident base, and an AI-first roadmap.

  • Go-to-market for fintech and AI solutions. Define and run the GTM strategy for payments, insurance, resident financial products and Resident AI, from segmentation and positioning to launch and scale, with a clear point of view on where we win.
  • The PMC channel. Make PMCs our...

Read the full posting on RealPage's site ↗

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