Realpage connects property management software, analytics and AI to help real estate owners and operators improve property and portfolio performance. Backed by Battery.
About the role
The VP, GTM & Marketing is responsible for developing the go-to-market strategy, brand positioning, customer adoption, communications, and organizational change management for the Resident Experience and Fintech business. This executive ensures new products, partnerships, AI capabilities, and embedded finance solutions achieve successful market adoption while aligning internal stakeholders, customers, and strategic partners.
What they're looking for
- Bachelor’s degree in Marketing, Business, Communications, or related field, MBA preferred
- 15+ years of leadership experience in B2B SaaS, fintech, technology, or digital products
- Experience leading enterprise product marketing and large-scale change management initiatives
- Demonstrated success launching complex technology platforms and driving customer adoption
- Strong executive communication and cross-functional leadership experience
- Product marketing and go-to-market strategy
More about this role
The VP, GTM & Marketing is responsible for developing the go-to-market strategy, brand positioning, customer adoption, communications, and organizational change management for the Resident Experience and Fintech business. This executive ensures new products, partnerships, AI capabilities, and embedded finance solutions achieve successful market adoption while aligning internal stakeholders, customers, and strategic partners.
Reporting to the Chief Fintech Officer, this executive leads Product Marketing, Customer Marketing, Lifecycle Marketing, Corporate Communications, Sales Enablement, and Change Management. The role partners with Product, Engineering, Sales, Customer Success, Partnerships, and Operations to create integrated launch strategies, drive customer engagement, and lead enterprise change initiatives supporting the Livble fintech strategy.
- Develop and execute the Fintech go-to-market strategy for resident and PMC solutions.
- Lead product marketing, brand strategy, customer lifecycle marketing, and demand generation.
- Own launch planning for new fintech products, partnerships, AI capabilities, and platform enhancements.
- Design and execute enterprise change...
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