Rec provides recreation management tools used by Parks and Recreation departments and community organizations to manage programs, facilities, and activities. Backed by NFX.
About the role
Rec is looking for an ABM Marketing Lead who is equal parts strategist and operator. Reporting to the Head of Revenue, this person will own how Rec identifies, engages, and wins the accounts that matter most across municipal Parks and Recreation and our largest Private Rec opportunities. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- 5+ years of B2B SaaS marketing experience with a focus on ABM, including leadership roles in high-growth companies, with a track record of driving measurable pipeline and revenue from named accounts
- Proven success balancing strategic thinking with hands-on execution in lean, fast-moving organizations
- Deep experience building ABM programs end to end: account selection, tiering, buying-committee mapping, orchestrated plays, and measurement. You've personally run 1:1 and 1:few programs and can point to specific accounts you helped open and close
- Experience with long, high-consideration sales cycles where marketing works hand in hand with Sales to influence complex buying processes. Public sector, government, or education (SLED) experience is a strong plus
- Hands-on proficiency with HubSpot or similar marketing automation / CRM systems, plus experience with ABM, intent, and enrichment tools. Strong curiosity for AI-powered GTM technologies across account research, personalization, and signal detection
- Strong understanding of account-level measurement, attribution, budgeting, and ROI analysis
More about this role
San Francisco (FiDi), on-site · Reports to the Head of Revenue · $160K–220K base + equity
Think about the last time you tried to book a tennis court. Or sign your kid up for a swim lesson. Or find an open rec league that actually fits your schedule. You probably ended up on a website that looked like it was built in 2003, or even worse, filled out a piece of paper.
$3T is spent on recreation globally, and it's built on a completely fragmented system that's largely untouched by technology.
At Rec ( recreation.ai ), we're using AI to change that: reimagining how the world plays, participates in community, and gets active. Our vision is simple: more recreation for everyone. We sit at a rare intersection, a consumer product loved by everyday players and an enterprise platform trusted by the organizations that power recreation.
We're a small team with firepower. Our founders were among the first few hundred at Uber, then led teams at The Athletic and MasterClass. The rest of the team combines builders from Google, Microsoft, Strava, Hipcamp, and Airbnb.
People join Rec for two reasons: you want to build AI that gets people back in the real world, and you want to work with really smart...
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