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Demand Generation Specialist

ReliaQuest · Tampa, FL · On-site

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About ReliaQuest

ReliaQuest exists to Make Security Possible. GreyMatter provides agentic defense that allows security teams to detect threats at the source, contain, investigate, and respond in minutes – eliminating Tier 1 and Tier 2 security operations work.

About the role

The Demand Generation Specialist plans, executes, and optimizes campaigns across every stage of the buyer journey — from awareness through consideration to conversion with a constant eye on driving pipeline and revenue growth for the business. This role owns execution from launch through reporting. Depending on the campaign, that work can span paid media, email, web, SEO/AEO, webinars and democasts, and event promotion. Found on 1752vc Careers, the job board for startup and VC roles.

What they're looking for

  • 2+ years of B2B marketing experience with a solid grasp of core fundamentals and full-funnel marketing
  • A quick learner: A track record of picking up new channels, tools, and skills fast
  • Range and flexibility: comfortable working across channels and stepping in wherever a campaign needs you
  • Analytical and technically minded: comfortable digging into data, building your own reports, and using metrics to guide decisions
  • A working understanding of marketing automation (Marketo), CRM (Salesforce), and attribution, even if your hands-on experience is limited
  • Exposure to analytics platforms (e.g., Google Analytics)
More about this role

The Demand Generation Specialist plans, executes, and optimizes campaigns across every stage of the buyer journey — from awareness through consideration to conversion with a constant eye on driving pipeline and revenue growth for the business. This role owns execution from launch through reporting. Depending on the campaign, that work can span paid media, email, web, SEO/AEO, webinars and democasts, and event promotion. You'll partner with our creative and web teams to build and test what goes to market, use data to decide what comes next, and help train and support junior members of the team.

This role is built for someone with a growth mindset. You won't be expected to be an expert in every channel from the start, but show a proven ability to pick things up quickly and a strong understanding of core B2B marketing fundamentals. If you're ready to take on more ownership, this is your chance to take the next step in your career.

  • Own campaign execution end-to-end, from launch through optimization and reporting to drive pipeline and revenue growth for the business
  • Manage paid campaigns across channels like LinkedIn Ads, Google Ads (Search), Microsoft Ads, and display, tracking...

Read the full posting on ReliaQuest's site ↗

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