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Senior Manager, Marketing Lead Management

Renesas Electronics · Plano, TEXAS · On-site

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About Renesas Electronics

Renesas is one of the top global semiconductor companies in the world. We strive to develop a safer, healthier, greener, and smarter world, and our goal is to make every endpoint intelligent by offering product solutions in the automotive, industrial,...

About the role

Partner with platform architects to optimize workflows that automate lead qualification, lead enrichment, and lead routing and nurturing, surfacing high-value customer engagement to Sales Drive program roadmap, including optimizations and AI enhancements Found on 1752vc Careers, the job board for startup and VC roles.

What they're looking for

  • Bachelor’s degree in Marketing, or a related field with a minimum of 10 years of related experience, or a Master’s degree with 8 years of related experience
More about this role

Renesas Electronics is looking for a Senior Manager, Marketing Lead Management to manage our qualified marketing lead program and serve as the primary point of contact for Sales leadership. This role focuses on developing Lead Management strategy, overseeing the marketing lead qualification process, and the tracking and reporting of qualified leads, customer opportunities and design-ins. The ideal candidate will have a four-year degree in Marketing, Communications, or a related Business field, experience working with the Sales function and managing a global team.

Direct Lead management operations and strategy

Manage global team of Lead experts

Maintain cross-functional partnership with Sales function

Partner with platform architects to optimize workflows that automate lead qualification, lead enrichment, and lead routing and nurturing, surfacing high-value customer engagement to Sales

Drive program roadmap, including optimizations and AI enhancements

Develop programs to incentivize Sales to follow up on Leads

Track and analyze lead quality and conversion metrics, assess pipeline impact, and recommend data-driven improvements

Schedule regular updates for Sales leadership to report...

Read the full posting on Renesas Electronics's site ↗

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