Renesas is one of the top global semiconductor companies in the world. We strive to develop a safer, healthier, greener, and smarter world, and our goal is to make every endpoint intelligent by offering product solutions in the automotive, industrial,...
About the role
Are you ready to join our team and shape the future with us?
What they're looking for
- Bachelor’s degree in electrical engineering, Computer Engineering, or related technical fields. Master’s degree or MBA is a plus
- 10+ years of experience in semiconductor, embedded systems, or related industries
- 5+ years in product marketing or product line management
- Experience in P&L management, Strategic Marketing, Technical Marketing, Business development, Applications, Supply chain management, Cost management, or related roles
- Understanding of microcontroller or microprocessor or connectivity applications in consumer, industrial, automotive and data center or communications infrastructure applications and systems
- Understanding of:
More about this role
Senior Staff Product Marketing Specialist/Regional Product Marketing (RPM) Specialist is responsible for the go-to-market strategy, execution and growth (the "how") within a specific territory, lifecycle management, and commercial success of MCU/MPU/Connectivity portfolio. Translate complex technical specifications (like DMIPS, Flash memory, Wireless performance and peripheral sets, application requirements) into value propositions that resonate with customers.
Kind of "General Manager" of that region. adapting the global strategy and pivot it to fit local market dynamics, ensuring that the EP & C portfolio meets revenue and design-win targets in the specific geography through a deep customer-centric approach. Collaborate with Sales and other stakeholders to identify high-value "white space" and partner with Distribution and Design Houses to build a robust support ecosystem. Ultimately, acting as the "Voice of the Region" ensuring that local requirements and competitive shifts directly influence the future products’ roadmap.
- Targeting: Identify the high potential customer
- Promotion: Execute regional seminars, tech days, partner scouting, enablement and trade shows.
- Funnel...
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