The premier designer rental destination giving you more access, style and options than anywhere else. RTR’s rotating closet is constantly updated with new trends, does your dry cleaning and takes up zero space. The future of fashion is here. Backed by Kleiner Perkins.
About the role
RTR is looking for a Head of Brand and Performance Marketing to own the strategy and long-term direction that shapes how the world sees, discovers, and loves Rent the Runway. This is a VP-level role with a broad mandate: brand strategy and positioning, integrated marketing, social and creators, partnerships, communications, and performance marketing across paid acquisition and retention.
What they're looking for
- You have owned performance marketing and paid media at scale, and can speak fluently to CAC, LTV, ROAS, attribution, and media-mix decisions - and to how performance and brand reinforce one another across the funnel
- You have set brand strategy at a level that has had measurable, multi-year impact on brand awareness, consideration, and customer trust and you can speak to that impact in business terms
- You build and develop leaders who are themselves responsible for leading others. You have a track record of building high-performance teams and creating the conditions for people to do the best work of their careers
- You have strong creative instincts and know how to partner with a creative team effectively. You give a brief that gets great work, and give feedback that makes the work better without diluting the vision
- You communicate with clarity and conviction at every altitude, from a brand strategy presentation to the SVP to a brief for the creative team. Your thinking is sharp and your communication is direct
- You have experience in fashion, retail, lifestyle, or direct-to-consumer. You understand the relationship between product, brand perception, and customer loyalty, and you understand the RTR customer
More about this role
Rent the Runway (RTR) is transforming the way we get dressed by pioneering the world’s first Closet in the Cloud. Founded in 2009, RTR has disrupted the $2.4 trillion fashion industry by inspiring women with a more joyful, sustainable and financially-savvy way to feel their best every day. As the ultimate destination for circular fashion, the brand now offers infinite points of access to its shared closet via a fully customizable subscription to fashion, one-time rental or ownership. RTR offers designer apparel and accessories from hundreds of brand partners and has built in-house proprietary technology and a one-of-a-kind reverse logistics operation. RTR has been named to CNBC’s “Disruptor 50” five times in ten years, and has been placed on Fast Company’s Most Innovative Companies list multiple times.
RTR is looking for a Head of Brand and Performance Marketing to own the strategy and long-term direction that shapes how the world sees, discovers, and loves Rent the Runway. This is a VP-level role with a broad mandate: brand strategy and positioning, integrated marketing, social and creators, partnerships, communications, and performance marketing across paid acquisition and...
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