Resonate's pioneering approach goes beyond traditional targeting on broad demographics, past behaviors, or general interests. Backed by Greycroft.
About the role
Most demand generation roles hand you a channel and someone else's number. This one hands you a market. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- Owning demand generation for your market - carrying a quarterly pipeline target measured in ACV rather than lead volume, and managing an allocated program budget across channels that you defend with conversion data
- Translating company-wide go-to-market priorities into a demand strategy that actually fits your market - audience frameworks, key narratives, messaging, and nurture paths, built alongside Product Marketing and Content
- Running integrated multi-channel campaigns end to end: planning, build, launch, measurement, and the honest follow-up conversation about what converted
- Working with the Events Manager on which events are worth showing up to and what we're there to achieve, then making sure they produce meetings and pipeline rather than just presence
- Experience marketing to marketers. Your buyers do this for a living, and they can tell within about ten seconds whether you understand their world
- A track record of building data-driven demand programs that moved pipeline and revenue, not just top-of-funnel metrics
More about this role
Most demand generation roles hand you a channel and someone else's number. This one hands you a market.
At Resonate, we help enterprise brands and agencies understand not just who their customers are, but why they behave the way they do, and what they’ll do next. We run demand generation across three markets - brands, agencies, and politics and advocacy - and you'd own the growth engine for yours end to end: the strategy, the narrative, the program budget, and a quarterly pipeline target measured in ACV rather than lead volume.
It's a business impact seat rather than a support one, and the people you're marketing to run campaigns for a living, which makes the job harder and a lot more interesting.
What you'll be doing
- Owning demand generation for your market - carrying a quarterly pipeline target measured in ACV rather than lead volume, and managing an allocated program budget across channels that you defend with conversion data
- Translating company-wide go-to-market priorities into a demand strategy that actually fits your market - audience frameworks, key narratives, messaging, and nurture paths, built alongside Product Marketing and Content
- Running integrated multi-channel...
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