Resonate's pioneering approach goes beyond traditional targeting on broad demographics, past behaviors, or general interests. Backed by Greycroft.
About the role
Most product roles in AdTech hand you a roadmap and ask you to ship it. This one asks you to help shape what gets built, and how it makes money, then go build it. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- Experience owning or driving partner integrations end-to-end, from scope through delivery
- Deep working knowledge of the AdTech and MarTech landscape, from CDPs, DSPs and SSPs, and DMPs through to direct and programmatic workflows: media planning and buying, audience activation, taxonomy, and measurement
- Working knowledge of identity resolution concepts such as HHID, UID2, MAID, HEM, and identity graphs, and how the major identity provider workflows function
- Enough technical fluency to be a real partner to Engineering on architecture and integration decisions, and to reason about how data flows
More about this role
Most product roles in AdTech hand you a roadmap and ask you to ship it. This one asks you to help shape what gets built, and how it makes money, then go build it.
At Resonate, we help enterprise brands understand not just who their customers are, but why they behave the way they do. That intelligence is only worth something if it reaches the platforms where our clients buy media and make decisions, packaged in a way the market actually wants to buy. You'll own the product that carries our data into DSPs, SSPs, walled gardens, CTV platforms, identity providers, and data platforms, and you'll shape how that offering is structured, packaged, and positioned so it grows.
You'll partner with our group VP on direction, then own the roadmap end-to-end from there. Strategy one minute, backlog and sprint the next, and you should want both. If you know how data really gets bought and sold on the open marketplaces, including the unwritten rules of how platforms classify and value data vendors, and you want to turn that into a product you own, keep reading.
- Shaping how our data offering is structured, packaged, and priced so it competes well in market, across both custom audiences and our...
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