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Senior Manager, Marketing Analytics

Ripple · New York, NY, United States · On-site

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About Ripple

Ripple is the leading provider of stablecoin-powered cross-border payments and digital asset custody solutions. Discover how we’re driving impact with blockchain. Backed by a16z, GV and 500 Global.

About the role

If you’re ready to see your impact and unlock incredible career growth opportunities, join us, and build real world value. Found on 1752vc Careers, the job board for startup and VC roles.

What they're looking for

  • Own analytics and end-to-end measurement across all growth marketing functions, ensuring consistent and actionable reporting from spend to revenue
  • Lead the visualization and reporting infrastructure across growth marketing, translating complex data into clear, compelling dashboards and narratives for stakeholders at all levels
  • Lead pipeline attribution, ROI, CAC, LTV, and Ad spend distribution analyses to inform investment decisions, and partner with Growth Marketing, Finance, and RevOps on spend pacing and forecasting
  • Evolve attribution modeling and performance measurement frameworks, using AI and machine learning to improve accuracy and scalability
  • Apply AI-powered tools and predictive modeling to surface proactive insights, identify trends, and support faster, more confident decision-making across the marketing team
  • Empower experimentation programs with thorough data-driven insights, including A/B testing and lift analyses
More about this role

At Ripple, we’re building a world where value moves like information does today. It’s big, it’s bold, and we’re already doing it. Through our crypto solutions for financial institutions, businesses, governments and developers, we are improving the global financial system and creating greater economic fairness and opportunity for more people, in more places around the world. And we get to do the best work of our career and grow our skills surrounded by colleagues who have our backs.

If you’re ready to see your impact and unlock incredible career growth opportunities, join us, and build real world value.

We are growing, and so is the breadth and depth of our marketing programs, with AI at the core of how we scale. We are looking for a highly motivated, diligent, and data-driven Senior Marketing Analytics Manager to join our Marketing Operations team. Reporting into the Director, Marketing Operations and Demand Generation, this role will serve as the analytical backbone of our growth marketing engine — leading the measurement, visualization, and insights infrastructure that drives smarter investment decisions and executive-level confidence in our marketing performance.

In this role,...

Read the full posting on Ripple's site ↗

Marketing

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