You will be based in our SF or NYC office and will be required to be in office 3x/week. About Rippling Rippling gives businesses one place to run HR, IT, and Finance. Backed by Kleiner Perkins, Lightspeed and Sequoia.
About the role
As the Audience Marketing Manager for Verticals, you’ll own the strategy and growth of Rippling’s priority industries, operating each vertical like a business. You’ll set the agenda, align teams across Demand Gen, Growth, SDRs, and Sales, and drive the sales-qualified opportunity (SQO) targets for each industry. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- 6-8 years of experience in product marketing, audience or segment marketing, industry marketing, or a related role, ideally in B2B SaaS or a similarly dynamic environment
- Experience marketing to specific industries. You’ve built buyer personas, messaging, and plays for an industry audience and can show the pipeline they produced
- You’ve owned a pipeline or SQO number and quarterbacked Demand Gen, Growth, and Sales partners to hit it
- Proven experience in 0 → 1 environments. You’ve launched and scaled new GTM motions, segments, or marketing programs from scratch
- Strong messaging, copywriting, and storytelling across sales decks, ads, emails, and talk tracks, written in the language of the industry you’re selling to
- Comfort with data. You can size an audience, rank segments and accounts, and read campaign and pipeline performance to decide what to change
More about this role
About the role
Rippling connects payroll, HR, IT, Finance, and Workforce operations in one system. In some industries, those problems are tightly linked, and that is where Rippling has the strongest right to win. Our Audience GTM team builds the go-to-market motion for those industries, starting from the buyer.
As the Audience Marketing Manager for Verticals, you’ll own the strategy and growth of Rippling’s priority industries, operating each vertical like a business. You’ll set the agenda, align teams across Demand Gen, Growth, SDRs, and Sales, and drive the sales-qualified opportunity (SQO) targets for each industry.
You’ll start with the buyer and their buying group, understanding how owners, operators, HR, Finance, and IT leaders evaluate and purchase solutions. You’ll translate those insights into differentiated audience messaging, integrated vertical campaigns, a coordinated campaign calendar, and the sales plays and talk tracks that help reps win. While Product Marketing owns positioning for individual products, you’ll own the industry-level narrative and go-to-market strategy across Rippling’s portfolio, connecting our products to the needs of each vertical and driving...
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