About Rippling Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. Backed by Kleiner Perkins, Lightspeed and Sequoia.
About the role
Rippling is looking for a Growth Lead, SEM to drive qualified pipeline and efficient revenue growth through paid search. This is a senior individual contributor role for someone who combines deep B2B SEM expertise with strong business judgment and the ability to turn opportunities into measurable results. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- Marketing Finance or IT software, including spend management, payroll, identity, or device management
- Direct partnership with Sales or SDR teams to improve qualification, funnel conversion, and feedback loops
- Experience with Contentful or similar content management systems to support landing page development and experimentation
More about this role
Rippling is looking for a Growth Lead, SEM to drive qualified pipeline and efficient revenue growth through paid search. This is a senior individual contributor role for someone who combines deep B2B SEM expertise with strong business judgment and the ability to turn opportunities into measurable results.
Reporting to the Director of Search Marketing, you will own end-to-end strategy and execution across Google Ads and Microsoft Ads, initially focused on Rippling’s Finance and IT products. You will also help shape the broader SEM strategy and lead initiatives across product lines as business priorities evolve.
You will independently develop your roadmap, identify growth opportunities, and make investment decisions grounded in marginal returns, incrementality, and opportunity cost. You will partner closely with business leaders and teams across Marketing, Sales, Analytics, and Growth Operations to connect channel decisions to business outcomes.
As a senior member of the team, you will mentor other marketers, strengthen how we operate, and serve as a trusted SEM expert for stakeholders. Success means delivering results in your own portfolio while improving the capabilities and...
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