You will be based in our SF or NYC office and will be required to be in office 3x/week. About Rippling Rippling gives businesses one place to run HR, IT, and Finance. Backed by Kleiner Perkins, Lightspeed and Sequoia.
About the role
If you've heard of Rippling, you may know us as an HR company. But that's only part of the story. Since Day One, we've invested heavily in the ability to build, market, and sell multiple products to multiple buyers. This "secret sauce" has unlocked massive growth for Rippling—as one of the fastest-growing startups we're well on our way to building a single platform for companies to manage all of their business operations. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- 6-8+ years of growth marketing experience with demonstrated ownership across paid, owned, AND outbound/SDR enablement, including meaningful time running acquisition into vertical markets
- You've personally built and scaled multi-channel acquisition programs from scratch that drove measurable pipeline in specific industries or vertical segments
- Hands-on experience shaping SDR outbound strategy for industry buyers: messaging, sequencing, ICP and persona definition, and channel selection. You write sequences in each industry's language that convert
- Experience reaching buyers through industry channels such as trade associations, events, publications, and partner ecosystems, and judging which ones produce pipeline
- Strong experimentation DNA. You've run high volumes of tests, understand statistical rigor (including how to read results from smaller vertical audiences), and can spot high-leverage bets quickly
- Analytical and technical—comfortable in SQL, BI tools, and marketing automation. You build your own dashboards and don't wait for someone to pull data
More about this role
About the role
If you've heard of Rippling, you may know us as an HR company. But that's only part of the story. Since Day One, we've invested heavily in the ability to build, market, and sell multiple products to multiple buyers. This "secret sauce" has unlocked massive growth for Rippling—as one of the fastest-growing startups we're well on our way to building a single platform for companies to manage all of their business operations.
Rippling connects payroll, compliance, IT, spend, and workforce operations in one system. In some industries, those problems are tightly linked, and that is where we have the strongest right to win. Our Verticals team builds industry-specific go-to-market motions for those markets, and each one needs a growth engine that brings the right companies into the top of the funnel.
As our Growth Marketing Lead for Verticals, you'll own top-of-funnel growth for new logo acquisition in our priority industries. That covers paid media, owned channels, industry channels (associations, events, and partners), SDR positioning, and experimental growth plays, all measured against one number: qualified pipeline by vertical. You'll partner with the Director of...
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