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Growth Product Manager, Cross-Sell

Rippling · Hybrid (San Francisco, California, US) · Hybrid

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About Rippling

About Rippling Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. Backed by Kleiner Perkins, Lightspeed and Sequoia.

About the role

Cross-sell is central to Rippling’s next phase of growth, and almost none of it happens without the systems you’ll own. As our Growth Product Manager, you’ll be responsible for the infrastructure behind every cross-sell channel — in-product ads, email, and in-product landing pages — including our Campaign Management Tool (CMT) and Next Best Product, the algorithm that determines which product we recommend to which customer. Found on 1752vc Careers, the job board for startup and VC roles.

What they're looking for

  • Proven ability to run cross-functional technical programs. You can write a PRD, manage a sprint with engineers, write a clear ticket, and make trade-offs
  • Strong project management abilities, balancing multiple initiatives while collaborating across teams like growth, sales, marketing ops, and brand
  • Strong troubleshooting instincts. You can trace a “why didn’t this send?” question through audience logic, suppression rules, and upstream data, and then explain it in plain language
  • Working knowledge of Salesforce, Github, Cursor, and Snowflake, enough to validate audiences and pull reporting yourself
  • Comfort with AI tools and vibe coding. You’re not afraid to prototype a fix or a script yourself before looping in an engineer
  • Experience with email and sequencing platforms (Iterable, Outreach, or similar) and with in-product or platform advertising
More about this role

Cross-sell is central to Rippling’s next phase of growth, and almost none of it happens without the systems you’ll own. As our Growth Product Manager, you’ll be responsible for the infrastructure behind every cross-sell channel — in-product ads, email, and in-product landing pages — including our Campaign Management Tool (CMT) and Next Best Product, the algorithm that determines which product we recommend to which customer. You’re not just keeping these systems running today; you’re building the foundation that lets growth marketing scale tomorrow.

You’ll identify whitespace in how we cross-sell, find new ad types and ad surfaces we haven’t tapped yet, and improve the infrastructure our growth managers need to exceed their goals. You’ll partner with marketing, ads engineering, growth engineering, and MOps to turn what you find into a prioritized roadmap and drive it to shipped. And because you’ll understand these systems better than anyone, you’ll be the person the team turns to when an email doesn’t send, an ad doesn’t show, or we need to know what it’d take to support something new.

  • Drive strategy and roadmap for in-product advertising & product-led growth: Drive the strategy...

Read the full posting on Rippling's site ↗

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