About Rippling Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. Backed by Kleiner Perkins, Lightspeed and Sequoia.
About the role
Rippling has scaled well beyond $1B, which means expanding our engine upmarket and rapidly scaling to more channels. That’s where you come in. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- 6+ years of experience in lifecycle, growth, or demand marketing roles at high-growth B2B SaaS companies
- Proven track record of using demand generation / growth marketing to drive lead nurture, acquisition, and conversion
- Customer obsession that you translate into punchy, specific copy and out-of-the-box lead gen campaigns
- Deep expertise in marketing automation, journey building, A/B testing, and customer segmentation
- Clear, concise communicator with the ability to work across teams and influence stakeholders at all levels. Previous close collaboration with sales teams is imperative
- Analytical mindset: you can parse complex data, spot opportunities, and act on them quickly. Data-driven decision-making—experience analyzing datasets in Excel or SQL to draw insights and measure impact
More about this role
Rippling has scaled well beyond $1B, which means expanding our engine upmarket and rapidly scaling to more channels. That’s where you come in.
As the Senior Demand Generation Manager on the Growth Marketing team, you’ll be responsible for driving pipeline throughout the customer journey with lead capture and nurture initiatives. You’ll conceptualize, execute, and optimize marketing campaigns across channels (lead capture hacks, email, ads, webinars, direct mail, content syndication, events etc.) that educate prospects and deepen their engagement with Rippling.
This is a highly cross-functional role. You’ll work closely with growth, product marketing, brand, content, sales, growth engineering and product to build, test, and scale programs that impact pipeline and revenue.
Rippling’s marketing engine has always been a growth lever - Kleiner Perkins partner Mamoon Hamid calls Rippling “the 1% of the 1%” - and keeping the gas pedal on our demand gen & growth motion is central to unlocking our next phase of scale.
- Own & execute demand generation campaigns from concept to analysis, including copywriting, audience targeting, content creation, sales enablement, and performance...
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