Roku provides the simplest way to stream entertainment to your TV. On your terms. With thousands of available channels to choose from. Backed by Menlo.
About the role
Brand campaigns are bought on reach and judged after they end. We want them to work harder. The measurement is already in place, with viewer polls and standing holdouts. The tools that act on it are yours to build: an ad system that optimizes toward awareness, recall, and lift while a campaign runs, proves the result with holdouts, and lets advertisers check the proof with their own tools. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- 5+ years of product management experience, including complex or platform-scale products
- Experience with brand or upper-funnel measurement, such as brand lift, reach and frequency, incrementality testing, marketing mix modeling or attention metrics, and you can read a lift study and question its sample size
- Experience building ad products that combine targeting, measurement and optimization, and a working understanding of how ML models are trained and evaluated
- Experience with ad products on more than one surface or format, such as video, native, display or feeds
- A background in digital advertising, media, marketplaces or data platforms, connected TV or premium video experience preferred
- Familiarity with third-party measurement partners and how agencies evaluate brand campaigns
More about this role
Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
The Ads Product team monetizes Roku's platform through innovative advertising solutions across the Roku TV experience, including its premiere streaming service, The Roku Channel, on Roku devices and off-platform. Collectively, these products reach millions of users daily, creating valuable advertising inventory and engagement opportunities throughout the entire Roku ecosystem.
Brand campaigns are bought on reach and judged after they end. We want them to work...
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