Startups · AI

Senior Product Manager, Creative and Generative AI

Roku · San Jose, California · On-site

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About Roku

Roku provides the simplest way to stream entertainment to your TV. On your terms. With thousands of available channels to choose from. Backed by Menlo.

About the role

Roku is looking for a Senior Product Manager to lead generative AI and creative products for our advertising business. In this role, you will own a portfolio of AI-powered tools that help advertisers create, adapt, and enhance TV ad creative. The portfolio includes AI-generated video creative that helps advertisers of any size produce TV-ready ads from their existing brand assets, generative enhancements for Roku ad formats, and creative adaptation tools that reformat assets across sizes and placements. Found on 1752vc Careers, the job board for startup and VC roles.

What they're looking for

  • P]:inline" data-streamdown="list-item">Significant product management experience, including shipping and scaling platform products
  • P]:inline" data-streamdown="list-item">Hands-on experience bringing generative AI or ML-powered products to market, including working through model quality, evaluation, cost, latency, and safety tradeoffs
  • P]:inline" data-streamdown="list-item">Demonstrated ability to take a product from beta to general availability with clear launch criteria and measurable adoption
  • P]:inline" data-streamdown="list-item">Experience scoping workflows that blend automation with human review, such as editorial, moderation, or approval flows
  • P]:inline" data-streamdown="list-item">Data-driven decision making, including defining success metrics, setting up instrumentation, reading A/B test results, and acting on the findings
  • P]:inline" data-streamdown="list-item">Strong communication and influence skills across engineering, design, sales, operations, and legal, including distributed teams across time zones
More about this role

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

Ad Product Strategy & Operations (PS&O) is a hybrid strategy and execution function within Roku’s Ad Product organization. We partner with product managers and cross-functional teams to accelerate decision-making, ensure launch readiness, and operationalize product strategy across Roku’s advertising portfolio. The team sits at the intersection of product development and business enablement. Our focus is on driving clarity, scalability, and alignment across...

Read the full posting on Roku's site ↗

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