Rula is a leading company in the behavioral healthcare space reimagining how people access high-quality, affordable care. Rula believes that when access to quality mental healthcare improves, patients, providers, and payers all benefit. Backed by BlueCross BlueShield Venture Partners.
About the role
We are seeking a strategic, data driven, and savvy marketing leader to own Lifecycle Marketing and lead our Lifecycle Marketing team. In this role you’ll own the lifecycle marketing strategy for our patient and provider audiences and be responsible for bringing it to life. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- 10+ years of experience in marketing
- 4+ years of experience in a leadership people manager role. Experience building a lifecycle function, including recruiting, onboarding, and directing a blended team of full-time employees, embedded technical teams, and external contractors
- 5+ years experience with complex consumer lifecycle marketing across email, SMS, and push
- Proven track record of partnering with and influencing senior leadership across Product, Engineering, Operations, and Analytics/Finance to launch integrated customer journey initiatives and cross-functional workflows
- Experience managing marketing budgets, forecasting ROI, and driving significant improvements in key business unit economics (e.g., CAC, LTV, churn reduction)
- Demonstrated success designing and scaling multi-channel lifecycle marketing strategies that directly drove measurable, large-scale improvements in acquisition, retention, and reactivation
More about this role
At Rula, we are a remote-first company that believes mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms.
We aim to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an integral part of one's overall well-being.
We believe that by providing quality care that is both evidence-based and compassionate, we can empower individuals to take charge of their mental health and achieve their full potential. We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare.
We are seeking a strategic, data driven, and savvy marketing leader to own Lifecycle Marketing and lead our Lifecycle Marketing team. In this role you’ll own the lifecycle marketing strategy for our patient and provider audiences and be responsible for bringing it to life. This spans a patient’s entire lifecycle with us - nurturing them from their initial interaction with us to meeting their treatment...
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