Rula is a leading company in the behavioral healthcare space reimagining how people access high-quality, affordable care. Rula believes that when access to quality mental healthcare improves, patients, providers, and payers all benefit. Backed by BlueCross BlueShield Venture Partners.
About the role
We are seeking a Lifecycle Marketing Manager to help build and scale a best-in-class communications program at Rula. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- Hands-on experience with enterprise-level ESPs (Iterable and Hubspot preferred), including the ability to set up, automate, and optimize campaigns, journeys, experiments, dynamic content, and segmentation
- Strong analytical skills, with the ability to interpret data, run A/B tests, and make data-driven decisions to improve campaign performance
- Excellent project management skills, capable of managing multiple campaigns and initiatives simultaneously while maintaining attention to detail
- Exceptional communication skills, able to convey complex strategies clearly and collaborate effectively across teams like Product, Engineering, Operations, Support, and others
- Self-starter with excellent organizational skills and the ability to thrive in a fast-paced, cross-functional environment
More about this role
At Rula, we are a remote-first company that believes mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms.
We aim to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an integral part of one's overall well-being.
We believe that by providing quality care that is both evidence-based and compassionate, we can empower individuals to take charge of their mental health and achieve their full potential. We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare.
We are seeking a Lifecycle Marketing Manager to help build and scale a best-in-class communications program at Rula.
You’ll lead the development and execution of multi-channel lifecycle strategies (email, SMS + push) to help make mental healthcare work for everyone. . You'll work independently and collaborate with cross-functional teams to create an intelligent, personalized lifecycle program, refine our...
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